Baku 2017 has announced that Fresco, the supermarket chain owned by Azeri Retail LLC, will become an Official Supporter of the Baku 2017 Islamic Solidarity Games.
As part of this agreement, Fresco will become the Master Licensee and the Official Retail Operator for the Baku 2017 Islamic Solidarity Games. In partnership with Baku 2017, Fresco will create a range of branded products that will be available through its network of stores, which will include a number of pop-up merchandise stores that will open at sites across Baku in the build-up to the Games. They will also operate a general store located in the Athletes Village for competitors and officials. In return, Fresco will receive exclusive rights to use the Baku 2017 games marks, logos and designations. Fresco will also become the Official Supporter of the Baku 2017 Mascot Programme.
Speaking about the announcement of this official partnership, Mike Loynd, Chief Operating Officer for Baku 2017 said: “A strong merchandise program is a key aspect of any major international sporting event, particularly in building awareness leading up to the Games and engaging the public during the Games. In partnering with Fresco, one of Azerbaijan’s leading retailers, I am confident our merchandise programme will be a tremendous success.”
Dr. Kamran Eyyubov, CEO of Azeri Retail LLC, added: “The Fresco family is honoured to have an opportunity to contribute to the success of the Baku 2017 Islamic Solidarity Games. With a team of more than 650 professional staff, who on average serve 25,000 customers daily, we are ready to deliver exceptional services at this remarkable international multi-sport event.”
The Baku 2017 Islamic Solidarity Games commercial program will comprise of 8 Official Partners and 10 Official Supporters.
As of today, BP and Microplus signed an agreement to become partners of the Baku 2017 Islamic Solidarity Games, while Fresco and iTicket.az became the official supporters.